GR Yaris (Gen 2) GR Yaris Mk2 (MY2024->)

nakatomo said:
100% correct. They have always made a profit with the GR Yaris, no matter what some YouTuber “reviewer” says. £33k (when mk1 was released) is no chump change for building a car,
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That wasn't the global price for the car when it was released though? For example, how much was it in Australia when it was released?
nakatomo said:
especially for the largest car manufacturer in the world and particularly when many parts are already taken from other mass produced vehicles from the line up (Corolla and CHR).
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Some parts, but you've seen all the technical build details, and watched the Motomachi videos? This car was made very differently, and lots of bespoke parts.
nakatomo said:
On top of that, consider also that these are sold directly by Toyota and not via the dealer network, saving £*000’s. Oh, and the small detail that these sell for around £26k in Japan. Who are they kidding telling us Toyota are making a loss? Please!
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Not all were sold directly by Toyota, lots went through dealers, and even Toyota UK/GB (I forget which one) is still a separate business unit that has its own accounting and profit and loss.

I don't know who, but someone previously said you can't take into account the cost of the rally car in this equation. Surely for an homologation car, some of that cost needs to be factored in?

Did Toyota make a direct profit from the GRY? Possibly not from the initial batches, and possibly yes from the subsequent sales? We don't really know.

When I bought mine (from a dealer), how much did Toyota get from it? Take off the taxes, the free/low finance deals (many are still paying monthly for their cars at 1.7%), the dealer's cut, the transport and other costs post-manufacture, and Toyota (the manufacturer) is getting a far smaller amount then the retail price for a car that took 11 times as long to build each car as a regular Yaris.
 
kinboshi said:
I don't know who, but someone previously said you can't take into account the cost of the rally car in this equation. Surely for an homologation car, some of that cost needs to be factored in?
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If that's the idea, than the 911 is supercheap. Combine all the development cost of all the race series based on a 911 and the 911 should probably be a 1 million euro car.
 
I think we can all agree there is probably no straight answer, it's basically an accounting exercise that probably even Toyota doesn't have a straight answer for as e.g. the signifcant engine development costs can be written off also on, for now, uncertain future models. How does one measure the marketing contribution? Etc.

What is clear is that if we make some exercises with inflation on similar kinds of cars of the past, the mk1 was a bargain, and a real steal in e.g. Australia, and the mk2 is decidelly normally priced all considering.

Dave9202 said:
Just through my own curiosity, I find this quite interesting…. I had a Mitsubishi Evo 6 TME a few years back and if you compare how much the standard evo 6 was when new (£30k) in 2001 and place that into the BoE inflation calculator this is what you get. Today’s money would equate to £55.5k so with that also in mind I don’t think the new GRY is too crazy. Judging by those numbers and considering the TME is pretty much identical to the special edition concept of the GRY even £60k doesn’t sound too crazy…. If you have the money. Possibly the closest like for like comparison that can be done. Also judging by this we’ll have to wait another 20 odd years for this to happen again by then with all electric etc. 🤔
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kinboshi said:
When I bought mine (from a dealer), how much did Toyota get from it? Take off the taxes, the free/low finance deals (many are still paying monthly for their cars at 1.7%), the dealer's cut, the transport and other costs post-manufacture, and Toyota (the manufacturer) is getting a far smaller amount then the retail price for a car that took 11 times as long to build each car as a regular Yaris.
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I only picked up mine in November and Toyota still honored the original list price and 0% finance. No way I would even thnk about a Mk2 with its list and intereste rate. This is the first and likely last new car I buy, only 1300 miles so far but enjoying them all.
 
BevR said:
I only picked up mine in November and Toyota still honored the original list price and 0% finance. No way I would even thnk about a Mk2 with its list and intereste rate. This is the first and likely last new car I buy, only 1300 miles so far but enjoying them all.
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Possibly the best bargain of all things considered. Keep and enjoy.
 
gr-fun said:
EVO have finally checked their inbox and question whether £45k is too much.

www.evo.co.uk

The new Toyota GR Yaris costs £44,250 – too much for a hot supermini? | Evo

Our early impressions of the Gen 2 GR Yaris suggest that it’s an improvement in every area that counts, but can it be worth £18k more than an i20 N?
www.evo.co.uk www.evo.co.uk
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EVO applying Betteridge's Law of Headlines here I see.

The GRY isn't really a "hot supermini" is it. Might as well have a headline "Is the £123,000 Cayman GT4 RS too much for a two seater compact coupe?".

Thanks I'm sodding off back to the GR86 section now
 
Silver Fox said:
EVO applying Betteridge's Law of Headlines here I see.

The GRY isn't really a "hot supermini" is it. Might as well have a headline "Is the £123,000 Cayman GT4 RS too much for a two seater compact coupe?".

Thanks I'm sodding off back to the GR86 section now
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I agree, the only 2 "recent" cars that I can think of that are similar are the Mini GP3 and the Audi S1. Otherwise you're looking at the Focus RS, Lancer EVO en Impreza WRX STI...
There isn't really any car that's in the same league, so there is no point in comparing prices.
 
kinboshi said:
That wasn't the global price for the car when it was released though? For example, how much was it in Australia when it was released?
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Straya had two prices, the first tranche which were much cheaper, and were only Rallye iirc, and a second tranche that was either a Rallye, or a standard car. Think there was a 15k price difference between the first run and second run of Rallye
 
markku said:
While it's always impossible to 100% prove it, sometimes it happens that a product could be initially sold at a loss for some plausible reason.
Maybe to open a new market sector (or re-open it, like it could be the case for the GRY), or because you need to sell a minimum number of cars at any cost.
It happened at the Group-A era in Rallies, where manufacturers had to sell a minimum number of standard cars to get the homologation of the Group-A rally cars.
I remember in 2020 that while there were great expectations about the Mk1 from a (minority) part of the market, at the same time there also were many doubts about its actual success potential, and about how it would age through the years.
Before the Rally1 regulations came suddenly in force, Toyota had to respect the 25000 minimum threshold of GRYs produced, and in the era of sustainability and increasing push to low emissions, I guess that Toyota wasn't so confident about selling all of them in a reasonable time.
So in that scenario I think that it's not so unlikely that Toyota could have decided to sell it at a very tiny profit, if not at a cost.
I've heard of a total GRY project cost (included tests, research, and every thing) of around $4billions, and if you multiply 25000 cars by an average of, say, $40000, you get a total of $1billion, with a loss of $3billions.
These are the figures that Toyota declared, so we won't ever have a definite proof about them.
But the same Toyota stated that the "dragging effect" caused by the motorsport successes, and by the market success and enthusiastic reviews of the Mk1, gave a huge marketing and brand return that, once translated in real money, was by far larger than the initial loss on the project.
But of course we won't ever know if these figures are true, exaggerated, or simply untrue.
What gave me some hints about the Mk1 being a great bargain are simple and verifiable things, like the forged wheels, for instance.
They came included with the Circuit version of the Mk1, and when I heard the after-market price of them, I was left literally speechless 😳
Hence it doesn't come as a surprise that for the Mk2 they are now offered only as an expensive optional on most of the markets.
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Very interesting, I have been trying get those figures out of curiosity :) Do you recall where you read it ?
 
sandervdw said:
I agree, the only 2 "recent" cars that I can think of that are similar are the Mini GP3 and the Audi S1. Otherwise you're looking at the Focus RS, Lancer EVO en Impreza WRX STI...
There isn't really any car that's in the same league, so there is no point in comparing prices.
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Remember the Audi A1 Quattro limited edition from 12 years ago? Quick Google reveals it was well over £40k in 2012. Was followed by the less special S1.

Surely that would be a £65k+ car nowadays.
 
sandervdw said:
I agree, the only 2 "recent" cars that I can think of that are similar are the Mini GP3 and the Audi S1. Otherwise you're looking at the Focus RS, Lancer EVO en Impreza WRX STI...
There isn't really any car that's in the same league, so there is no point in comparing prices.
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My previous car was a Mk3 Focus RS Track Edition.
Fantastic car, I'd buy it again many times, but my GRY Mk1 is many steps ahead when it comes to pure pleasure of driving.
When I drive the GRY I can immediately sense that it's a unique car, a competition car tamed to get access to public roads, reminding me the behaviour of the Group-N Rally cars I had the pleasure to test in the past.
You drive it with every tool available: the throttle, the brakes, the weight transfer, with a rate of response that gives you the "fitting as a glove" feeling.
The Focus was an excellent road car that was pumped up in a fantastic way, but it's not the same thing. You feel it that you can drive it in a few fantastic ways, but the toolbox is limited by its origins as a standard car.
Very different cars then, and I dare to say that I put the GRY in a much higher league than the Focus RS.
To say it all, I put the GRY in a higher league than the Nissan GT-R R35 I had 10 years ago, but maybe in this case it's just my personal taste for cars.
 
Silver Fox said:
, but maybe in this case it's just my personal taste for cars.
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That too. I have neighbours with RS6, AMG C63 etc hear them every day - and I like what I hear, and I spot one of the fastests car ever many times a week (Plaids). Definitely not saying no to go for a drive in them. But to own (edit: instead of a GRY) - not interested at all. And I think the feeling is mutual...
 
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It’s very plausible it was sold at a loss, although sure, unless Toyota discloses it (which they won’t) nobody will know definitively.

Completely bespoke parts, including some very expensive parts line carbon roof etc, only shared parts being wing mirrors, lights and antenna. Build by hand on a production line that takes 10x as long as a normal Yaris. All the development costs involved it in. A bespoke body/chassis. Just look at what’s involved in making such a car the idea they are making any margin at £33k on 25k units is unlikely.
 
Onehp said:
That too. I have neighbours with RS6, AMG C63 etc hear them every day - and I like what I hear, and I spot one of the fastests car ever many times a week (Plaids). Definitely not saying no to go for a drive in them. But to own - not interested at all. And I think the feeling is mutual...
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I'd have an RS6 as a sensible practical car 😜

Personally I always found the shared parts line a little funny. Yeah the air filter isn't a Yaris one but the fucker is also a CHR part.

In reality it's customised 50/50 Yaris/CHR. Not to say the results aren't special and that some components are truly unique to it, especially basically the entire body shell

I mean I'm sure they got a pretty good deal on a minimum order of what, 60-100k alloy wheels from BBS
 
Norbi said:
From what I’ve read here, it’s a bit of a mess between the various country organizations, at least within Europe.
While most of y’all are unfortunately still waiting even for instructions, some countries (e.g. Germany) have already contacted people on “waiting lists” 3 weeks ago. However far back-dated those lists were, but certainly not ended in 2022. And certainly, at least in Germany it had nothing to do whether you ever even owned a Toyota or not. You just had to express interest.
Some country organizations have announced the next step procedures, some not. There are lottery-type processes, timelines far into May etc.
Meanwhile other countries have already signed and closed contracts and are “sold out.” Without any lottery involved. Italy comes to mind, not sure who else.
Italy! Being first! Who’d have thought?😂

Keep the faith!
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I think Belgium was the first country to open the order books (and sell out 2 hours later) though :P
 
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