Idk, in my region they go for similar prices. Most of the price is down to the state of the car rather than transmission, there might be some smaller price differences but definitely nothing in range of 2x more expensive. Also issue of SMG is that it is simply from different era where manual could indeed beat and provide way better experience than SMG. In general auto vs manual prices of used cars is heavily dependent on that specific vehicle, there have been many great auto performance cars with lackluster manual transmission and obviously vice versa. I would not generalize it.
Also on topic of skiing vs snowboarding... There is no space for debate; as a ski connoisseur I am legally obliged to declare war on any mention of snowboarding, there is only one proper way of skidding down the piste!
Every region is different, I agree, and the local enthusiast culture matters a lot. From what I have seen traveling the world, the US enthusiast crowd, for example, is more obsessed with manuals than pretty much anywhere. There is a reason North America got the E60 M5 with a manual option when the rest of the world did not. Same reason why G80 M3 can still be ordered with a manual in US and not in UK. And so on…
On the value point, I am not saying every manual is magically worth twice as much in every country. I am saying that in markets with a strong enthusiast base, when the same model was sold with both transmissions, the manual commands at least double the price when everything else is equal, same miles, same condition, same spec. E46 M3 is the obvious example, SMG is discounted because demand is weak. Same story with cars like the E9x generation, where the enthusiast pick tends to be the one that holds the strongest.
The skiing vs snowboarding comparisons are kind of missing the point. This is not about personal taste like colors. This is about engagement and how the car is driven. A manual requires constant input and timing, an auto does not. That difference is objective, even if someone prefers one over the other.
So sure, buy what you like, nobody is forcing a manual. But when a big chunk of the market consistently chose the manual when both options existed, that is the market telling you what the enthusiast default is. Calling that “not a thing” is just pretending the demand curve does not exist.
As an auto owner, I have to say it suits me now. I don't want to drive the nuts off the car every time I drive and so that level of engagement you speak of, which of course is more than tangible, isn't needed all of the time. So for me, on balance, the auto, is the one I'd prefer.
There are many reasons as to why manual gearboxes may be more popular and more expensive. The SMG is I think a bad example in that conversation - it's a poor example of an auto gearbox using new technology in a fast sports car.
The popularity of BMWs M cars these days is a testament to how far auto gearboxes have come since and Toyota's 8 speed DAT is every bit as good as ZF's.
Again, this isn’t about what you personally prefer day to day. Like whatever you want. But the market and the enthusiast crowd are still pretty consistent on one thing: when a car is offered with both, the manual ends up being the one people call the “proper” option, especially for something like the GR Yaris, which is basically a manual first car.
On the BMW point, modern M cars are a different product for a different buyer. They’ve turned into fast luxury cars with a performance badge, not the lighter, more connected stuff BMW used to build. They’re heavy, the steering feel is muted, and a lot of the buyer base is there for the status and the straight line speed, not the raw engagement. I’m not guessing, I’ve owned several.
And nobody is cross shopping a GR Yaris with a G80 M3. They’re not the same category, they don’t attract the same crowd, and they’re not bought for the same reasons. So using modern M car sales as proof that “autos are what enthusiasts want” doesn’t really land, especially when the G80 M3 is still a popular option as a 6MT in some markets.
Even within BMW’s world, a lot of people who have owned multiple M cars will tell you the F8X and E9X generation DCT was superior to the current ZF 8 speed, which is nowhere near as sharp or as fun when you’re actually pushing. It does the job, but it doesn’t feel special in the same way.