And yet another review which focusses on the price but doesn't calculate general inflation.
This would be the same as saying "A Dacia Duster is way to expensive, the price doubled in a couple of years". It did, but it's still by far one of the cheapest cars available as all prices have gone up.
About the price increase, I made up my mind a while ago about it. I don't know if someone already touched this point here before.
Putting aside inflation for a second, I would blame most of the difference on the confidence by Toyota in the easiness of selling this car.
In 2020 (remember we were in full pandemic, suddenly slowing down car sales, among other more severe things), Toyota wasn't sure at all to easily sell all the 25k samples it was planning to build.
A 100% ICE car, in an hostile political environment, and with the hot-hatch sector in deep crisis... No one was betting a dime on it, at least before testing it.
I still remember many forums were almost everyone was sure that Toyota would be forced to stop production before getting to 25k, and that the depreciation of this car would have been dramatic, scaring anyone who considered buying it.
So Toyota decided for a very prudential price point, a price that would convince much more people to order it with less fear of wasting their money.
After that, the first tests, the first enthusiastic customers, an incredible hype wave mounting, order books filled up in hours... We all know this story very well.
I'm pretty sure Toyota would have decided for a much higher price if it had a crystal ball to predict the the success of the Mk1 car before launching it on market.
And to say it all, Toyota didn't stay sat on its hands. Here in Italy, the launch price was 39.9k euros, and the last Mk1s were sold in 2024 at a 46k euros price, with a 15% increase in 3 years.
What I mean is that if Toyota were to launch the Mk1 today instead of the Mk2, it would set a price way higher that the bargain price of 2020, something just a bit below 50k euros, I guess.
And then the Mk2 price would then be not too much higher than the Mk1's price.
My conclusion, being a crazy lover of this car, is that the Mk2 is still priced less than it could be, and about the Mk1, I think (exactly like
@cuddles) it's the best bargain car I've seen in my lifetime so far.
This car made it affordable to many a car that gives emotions and satisfaction like cars priced 200k euros or even more, so it deserves to be praised like the only car that democratized the pure pleasure of driving. It will definitely stay as an unforgettable drivers' car icon.
That said, I still can't tell what it could be the right price of any GRY.
A 100% ICE hatch-back, that in 2024 burns all order books in matter of days, what price could reach? Is there really a plausible roof to this?
What is the price that could stop people to rush in line to buy the fewer and fewer that will be produced in the future?
That's why the discussions about price don't catch my attention very much.
The only sure thing in my opinion is that anyone who has a GRY, any version of it, should better keep it, and worship it as the one of the last icon in the world of sports car.
Who knows how and when we could put our hands on something like this car, or even on a GRY at all?
I'm fearing that Toyota, after closing order books in days for the Mk2, will think again about the price for the next batches.
And I don't blame them at all.
On the opposite, I feel only like thanking them forever (and Morizo particularly) for having built this car, against all odds.
They have the full right to sell it at any price that they reckon it's the right one.
So, in the end I'm quite afraid that my pockets will never be so deep to afford any Mk3, if there will be one...
