GR Yaris GR Yaris (Mk1&MK2) Valuation

If Toyota want to sell a lot of the MK2s in the UK, I think there's a chance they'll price a basic manual model just under £40k (flat paint, non forged wheels, etc).

Hitting the £40k threshold means paying an extra £2k in tax over 5 years. That will deter potential buyers.

Toyota mentioned that lots of MK1 owners are affluent supercar owners. But anyone can see the GR makes less sense at £45k. It's not the bargain the MK1 was (especially without cheap financing).

My bet is they're planning to sell the MK2 in smaller numbers (even if the MK2 was priced as the MK1, they wouldn't sell as many IMO, given the economic landscape). In which case, they won't worry about pricing it over £40k - they'll just be maximising the profit from the more affluent buyers who can justify the spend.

If it's limited to a few hundred per year, it will attract a lot of speculators and flippers - meaning used MK2 prices will go over list in the first few months (we could easily see £50k for a delivery miles MK2).

I can't help but think this will mean MK1 prices stay pretty firm overall (bearing in mind most performance cars are trending downwards on the used market). Those who are currently panic selling at knock down prices may come to regret it. Especially if they're hoping to buy a MK2.
 
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tbydwrds said:
If Toyota want to sell a lot of the MK2s in the UK, I think there's a chance they'll price a basic manual model just under £40k (flat paint, non forged wheels, etc).

Hitting the £40k threshold means paying an extra £2k in tax over 5 years. That will deter potential buyers.

Toyota mentioned that lots of MK1 owners are affluent supercar owners. But anyone can see the GR makes less sense at £45k. It's not the bargain the MK1 was (especially without cheap financing).
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I don’t think it will make a slight bit of difference. The people that worry about the £40k tax threshold are probably also the same people that wouldn’t think twice about chucking on a £2k PPF.
 
Ecsrobin said:
I don’t think it will make a slight bit of difference. The people that worry about the £40k tax threshold are probably also the same people that wouldn’t think twice about chucking on a £2k PPF.
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"Nothing really matters, anyone can see, nothing really matters to me". I'm keeping my real GRY, Toyota can build as many replica's as they wish. We still own the original
 
Duke said:
Love the fact we're now talking about it being 'a bargain' when released. That certainly wasn't the prevailing opinion at the time! :D
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I don't know about prevailing opinion, but it certainly was the case I made to my partner (I believe her official title is internal government to quote @Onehp).
 
Duke said:
Love the fact we're now talking about it being 'a bargain' when released. That certainly wasn't the prevailing opinion at the time! :D
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There was two schools of thought at the time as I remember

First was 33k for a Yaris?? Are you mad bro, from the unaware.

Second was how the hell are Toyota selling this for 33k, as they seem to be making a loss on each one.
 
No idea what will happen to Mk1 UK prices but when I sold mine almost a month ago Autotrader had approx 130 listed excl Cat N/S and today it's 182 with approx 80 on the Used Toyota website, some will be listed on both.

When I was offered a new Mk1 in November used prices were in the doldrums and that put the brakes on that idea. I suspect that was the market not wanting stock in the run up to XMAS. Prices recovered to a degree in January but I think they'll just follow the general used car market. I suspect the Mk2 price won't affect the Mk1 because supply will be limited, unless they change their minds. :LOL:
 
gr-fun said:
No idea what will happen to Mk1 UK prices but when I sold mine almost a month ago Autotrader had approx 130 listed excl Cat N/S and today it's 182 with approx 80 on the Used Toyota website, some will be listed on both.

When I was offered a new Mk1 in November used prices were in the doldrums and that put the brakes on that idea. I suspect that was the market not wanting stock in the run up to XMAS. Prices recovered to a degree in January but I think they'll just follow the general used car market. I suspect the Mk2 price won't affect the Mk1 because supply will be limited, unless they change their minds. :LOL:
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Without a doubt a load of people have put their cars on the market following announcement of the new version. And that’s at the same time that any sane person wanting to buy one, would hold off, on the basis that they could ‘maybe’ pick up a new one for not much more. So I think it’s reasonable to expect the stock of GRY’s to keep growing until there is a bit more clarity on the new versions price and availability. IF it’s over £40k with very limited availability, I would expect those that were hanging on that didn’t get or want to pay for the new one, would then look to the used market for the best one they can find for the money.
 
Rev's said:
"Nothing really matters, anyone can see, nothing really matters to me". I'm keeping my real GRY, Toyota can build as many replica's as they wish. We still own the original
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I couldn't say it better, perfect choice of words (mic drop...)
 
corroded said:
There was two schools of thought at the time as I remember

First was 33k for a Yaris?? Are you mad bro, from the unaware.

Second was how the hell are Toyota selling this for 33k, as they seem to be making a loss on each one.
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Yeah, I was firmly in the ‘wow, that’s cheap’ camp.

But as I’ve said many times before, the idea that Toyota didn’t or won’t continue to make money on them is frankly daft.
 
Spirited said:
I don't know about prevailing opinion, but it certainly was the case I made to my partner (I believe her official title is internal government to quote @Onehp).
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Local government... I told her something like this: "people incl you that know I like cars assume I eventually want a Porsche or a Ferrari or something like that. I don't. I want an, admittedly, slightly expensive, Toyota mini car. It's my dream car and the time to get one is now, not later in life. Allow me and I'll be a happy camper, and I promise I'll never ask for some Porsche or the like later on".

She laughed when I said there's a chance it might actually keep it's value quite well longer term, but I still got my 'license to buy' outright despite her unbelief on that point, so if it does it's just an added bonus.

And, for the record, it's true. This is my freakin' dream car. An 'effing Yaris. I do hope something does come along in the future that makes my driver soul go "MMmmmmm", but not sure.

Being my' dream car', it's incredible value for me, you're not supposed to be able to afford one of those. It's just a car, but as a driver tool, it's worth much more to me than it's monetary value, and can't be replaced by anything elso currently on the market for me. Well except maybe a mk2 but the drawback there is not just the added money as discussed here, but also the wait/anticipation/stress of changing cars, and the time to redo the personal adaptation, is just not worth the anticipated change in driving for me.
 
Spirited said:
I don't know about prevailing opinion, but it certainly was the case I made to my partner (I believe her official title is internal government to quote @Onehp).
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Onehp said:
Local government... I told her something like this: "people incl you that know I like cars assume I eventually want a Porsche or a Ferrari or something like that. I don't. I want an, admittedly, slightly expensive, Toyota mini car. It's my dream car and the time to get one is now, not later in life. Allow me and I'll be a happy camper, and I promise I'll never ask for some Porsche or the like later on".

She laughed when I said there's a chance it might actually keep it's value quite well longer term, but I still got my 'license to buy' outright despite her unbelief on that point, so if it does it's just an added bonus.

And, for the record, it's true. This is my freakin' dream car. An 'effing Yaris. I do hope something does come along in the future that makes my driver soul go "MMmmmmm", but not sure.

Being my' dream car', it's incredible value for me, you're not supposed to be able to afford one of those. It's just a car, but as a driver tool, it's worth much more to me than it's monetary value, and can't be replaced by anything elso currently on the market for me. Well except maybe a mk2 but the drawback there is not just the added money as discussed here, but also the wait/anticipation/stress of changing cars, and the time to redo the personal adaptation, is just not worth the anticipated change in driving for me.
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I've settled on Minister for War and Finance.
 
Duke said:
Yeah, I was firmly in the ‘wow, that’s cheap’ camp.

But as I’ve said many times before, the idea that Toyota didn’t or won’t continue to make money on them is frankly daft.
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I agree that Toyota has come out ahead on this whole caper-- the total cost of development and production has been offset.

However, I find it very easy to believe that that it wasn't offset by the money Toyota received directly from initial sales. It's easy to believe they lost money on each one in _that_ sense, even though they've made up for it in other, less direct ways-- consumer goodwill being a big one.

As they amortize the development and production costs over more and more vehicles, between the Rally2 and the coming mk2 (I suspect they'll be clearing profit directly from each of those, but I'm just speculating), it will look better and better as a business decision.
 
area_educator said:
I agree that Toyota has come out ahead on this whole caper-- the total cost of development and production has been offset.

However, I find it very easy to believe that that it wasn't offset by the money Toyota received directly from initial sales. It's easy to believe they lost money on each one in _that_ sense, even though they've made up for it in other, less direct ways-- consumer goodwill being a big one.

As they amortize the development and production costs over more and more vehicles, between the Rally2 and the coming mk2 (I suspect they'll be clearing profit directly from each of those, but I'm just speculating), it will look better and better as a business decision.
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It could very well be different accounts here:
- the Rally2 car is a whole other product and not part of the car manufacturing like the GR cars
 
bencollins4 said:
Without a doubt a load of people have put their cars on the market following announcement of the new version. And that’s at the same time that any sane person wanting to buy one, would hold off, on the basis that they could ‘maybe’ pick up a new one for not much more. So I think it’s reasonable to expect the stock of GRY’s to keep growing until there is a bit more clarity on the new versions price and availability. IF it’s over £40k with very limited availability, I would expect those that were hanging on that didn’t get or want to pay for the new one, would then look to the used market for the best one they can find for the money.
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There is not much assumption (in general) that the GR Yaris listed for sale now, are there due to other reasons than swopping it for a MK2.

There could be a chance potential sellers get stressed to sell since a MK2 is announced, but do not have the intention to buy a new GR Yaris ?
(personally I am not into that, selling/or leaving the GR Yaris of course :)
 
GRYaris_GRFour said:
There is not much assumption (in general) that the GR Yaris listed for sale now, are there due to other reasons than swopping it for a MK2.

There could be a chance potential sellers get stressed to sell since a MK2 is announced, but do not have the intention to buy a new GR Yaris ?
(personally I am not into that, selling/or leaving the GR Yaris of course :)
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Good point, people that were planning to sell soon-ish could decide it is better to move quickly. Maybe just eyeing up something else for coming spring/summer. How many ads out 1 yr ago?
 
I analyze data for my job (and for an insane passion in doing it) and I couldn’t’t miss the chance to study the evolution of price of GRY used cars.
My source is autoscout24.it for the Italian market.

Since the announcement of the GR Mk2 launch, the number of used GRY increased a bit, from 109 to 124, as of today, so there is some tangible effect, since the number of listings never went over 112 through the last 12 months.

A caveat: there are some multiple listing about the same car, and some is about “borderline” imports of lower-specs level from Germany (in Italy only the Circuit variant was officially on the market), but it has always been like that for the used GRY listings in Italy, so the “like for like” comparison should still make sense.

The median price for the listings is stable around 45k euros, it went down from 45k to 44.9k, so very little shift down.
I saw some very pricey listings going down to more reasonable quotes, but overall no reason to worry about a plunge in Mk1 quotations.

What could be a bit worrying is the fact that some new GRYs (20, as of today) from the very last delivery batch (November-December 2023) are still sitting with the dealer today, even if some of them are listed a bit under the 46k last suggested price in Italy.
If all these dealers should suddenly lower the asking price in a sensible way to speed up selling these new cars stuck in their showrooms, this could maybe trigger a wider wave of sellers lowering their asked price, I guess.
But it’s not happening, by now.

Last caveat: one Toyota dealer who is a friend of mine told me that when I read 44-45k euros as asked price for a used GRY, it turns out to be more likely 40k-ish when the deal is sealed and done.
 
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