Still gets lots of looks. My missus was following me to my house in her car the other day, and when we arrived she said "lots of people looking at your car, I hadn't noticed that before!"
But when people ask, it's usually "the little rally Yaris".
Picked up my MD and a colleague the other day from the train station in Manchester for a client meeting. They're both aware of what it is, and both like it. I'm not too familiar with Manchester, and managed to get in the wrong lane at the lights after coming out of a side road, with a long line of cars in the lane I wanted. So the option was to indicate and wait for someone to let me in, or to go to the line at the lights, and then floor it when the lights went green to get in front of the car at the front in the left lane. I asked my passengers what they wanted me to do, and they opted for the latter option. The car to get in front of was a Prius, so I was fairly confident of my chances. When the lights changed and I gave it some beans, we got away easily and without any fuss. My MD said "bloody hell, that was more impressive than I thought it was going to be - no wheel-spin, no drama, and you weren't really giving it ten-tenths were you...?" It's an impressive little thing (and I managed not to kill my boss)!