Toyota and Generative AI: It’s Here, and This is How We’re Using It

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Garrett Mast

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The news about Artificial intelligence (AI) can sound alarming. With the latest hype, it sounds like robots could soon be gaining sentience and humans could slowly be replaced by thinking computers.

That isn’t reality, however. AI is already augmenting human skills and capabilities in many products and services that we use every day, and it has the potential to automate many tasks. The goal is a future where humans can spend more time focusing on creative, strategic and enjoyable activities.

Toyota has been using AI for years, within the enterprise as well as in the products we offer. We’re building our capabilities to meet the next generation of challenges that anticipate customers’ needs and exceed their expectations.

Going Strong Since 2016

Toyota’s initial goal in 2016 was to engineer a resilient cloud safety system, and that led to the development of Safety Connect, a service powered by Drivelink from software company Toyota Connected North America (TCNA). The Safety Connect service is designed to leverage key data points from the vehicle to identify when a collision has occurred and send an automatic notification to call center agents. Should the driver become unconscious, telematics information can provide a more complete picture of the situation, enabling agents to contact authorities faster when it’s needed most.

In parallel and through ingenuity, TCNA engineers built proofs of concept to see how they could enable AI-driven services as well. As such, the “Hey Toyota” and “Hey Lexus” Virtual Agents were born to support voice interactions in the vehicle. Launched in 2021, vehicles with the latest Toyota Audio Multimedia or Lexus Interface multimedia system have been using AI via Virtual Agent voice commands for audio, climate control, and other functions – even the ability to tell you a joke if you’re needing a pick-me-up.

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From your SOS button to a number of other services, Safety Connect, powered by Toyota Connected’s Drivelink telematics platform, enables a number of safety and convenience technologies in Toyota and Lexus vehicles.


Since then, Toyota has been steadily building, testing, and deploying AI-powered features to enhance the safety, quality, and customer experience with our products.

Minor bumps, scratches and dings can have significant impact to a vehicle’s residual value. Existing in-vehicle technology was not deigned for what we consider as micro-collisions, or any type of collision that falls below the standard collision-detection thresholds. Leveraging ideas across the organization, Toyota teams have built a robust machine learning pipeline that is designed to predict low-speed collisions and differentiate them from harsh braking and cornering events. We are actively taking our models to the next level by working to classify the micro-collisions by type, body location and severity to assess our drivers and passengers’ well being and if the vehicle may need repair under the surface more so than what can be visibly detected.

Vehicle maintenance has also been a focus of AI-driven enhancements. Connected vehicles have hundreds of sensors, and we have been using data from these vehicles to build machine learning models for the most common maintenance items, including batteries, brakes, tires, and oil, and are currently investigating dozens of other components, using daily streaming data from millions of connected and consented vehicles. This suite of predictive maintenance models will help make customers aware of potential maintenance needs prior to component failures, so they can enjoy more reliable mobility experiences.

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Toyota Connected engineers are looking into Predictive Maintenance concepts, which are designed to use AI algorithms to detect when parts may need to be replaced before the driver feels or hears changes in performance, such as with brake pads and rotors.


The post Toyota and Generative AI: It’s Here, and This is How We’re Using It appeared first on Toyota USA Newsroom.

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